DISQUS

perilla · 11 months ago

Very interesting point of view.

You are right. The basic concepts of marketing and branding currently in use have been around for some time. All that new technologies, internet and web20 added was an edge in speed/accessibility of sharing/delivery of information and style/interface of the message/idea. However, in its essence, marketing and branding campaigns are not all that different from the olden times, the end of 19th century, when as a result of mass production on industrial scale, the need arose to differentiate and identify products/services with similar offerings - the origins of marketing and branding.

The new realities of 21st century where the entire world shrank and became not merely connected but interconnected and interdependent brought an entire paradigm shift in mentalities, expectations and aspirations of humans.

It is time that perhaps, as you suggest, product/service identity/message/information be based more widely on the values that the modern world (ideally) is promoting and aspiring to achieve - values such as integrity, trust and selflessness as well as passion, compassion being few of those.

H.

gregorylent · 11 months ago

just, "perhaps"? :-)

thanks for the read. enjoy your egyptian sky...

discount toner · 3 months ago

When there are sooo many selfish people around and every where this article on selflessness should touch those people for sure.

swage machine · 5 months ago

technology has been so useful for many establishments especially automated machines. even web 2.0 was used by many businessmen well they had used social media networks for online marketing

Internet Marketing Austin · 4 months ago

Because of the continuous growth of technology, people had used it for marketing. Well as I see the result technology had been a useful strategy to market

Juan · 4 months ago

Now-a-days with increasing technologies,internet is being used on large scale. It is used worldwide & has become the need of today.

Michael · 4 months ago

Today in the 21st century,technology has advanced to such a extend that everyone has become a user of them. Internet is one of these which is used by people in everything. Thats a great development indeed.

product testing services · 4 months ago

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Miks · 3 months ago

Thanks for the post. Very informative & interesting.

priyeshG · 3 months ago

Interestingly, seva or 世話, in japanese also mean the same : caretaking service.
" Start giving, and end up being part of everything" .... so very true. The recently deceased Nobel laureate Dr. Norman Borlaug came to my mind when I read this. Not only did he research on a sustaining wheat strain, but also helped diseminate his work to Mexico and South-Asian countries like India and Pakistan, war-torn at that time(1962-1971) and also under a bleak regime famine and hunger. His work led to the saving of 250 million lives...

SEM management company · 2 months ago

this was a thought provoking entry, thanks a lot for sharing this information, I'll be keeping these thoughts on my mind and use this as a guide on my marketing journey.. =)

gator hosting · 2 months ago

The conversation has already begun and spread everywhere, as soon as you open your mouth to speak. You cannot guide this conversation. Your intrinsic merit and value are clear for all to see.

Domain Hosting · 1 month ago

I like it

BritishAirwaysPromotionalCode · 1 month ago

Internet is one of these which is used by people in everything. Thats a great development indeed.

Jobs Today · 4 weeks ago

I subscribed to your blog when is the next post
Have a nice day.

Discount True Religion Jeans · 2 weeks ago

Not only did he research on a sustaining wheat strain, but also helped diseminate his work to Mexico and South-Asian countries like India and Pakistan, war-torn at that time(1962-1971) and also under a bleak regime famine and hunger. His work led to the saving of 250 million lives.

Greeting card · 6 days ago

This posting is marvelous and what a fantastic research that you have done. It has helped me a lot. thank you very much.